Quality Principles

Arts Council England has seven Quality Principles to raise the quality of work being produced by, with and for children and young people.
The Quality Principles are embedded throughout the Artsmark Award framework to support you to achieve your ambitions for high quality arts and cultural provision. 
The seven Quality Principles are:
1. Striving for excellence and innovation
2. Being authentic
3. Being exciting, inspiring and engaging
4. Ensuring a positive and inclusive experience
5. Actively involving children and young people
6. Enabling personal progression
7. Developing belonging and ownership
Use these throughout your Artsmark journey to:
  • develop evaluation methods and planning frameworks
  • reflect on what quality means and how to achieve it
  • engage young people and focus on staff development

Cultural education gives children and young people the opportunity to develop their creativity, both individually and collectively, and that's why our goal is for every child and young person to have the opportunity to experience the richness of the arts.

Darren Henley
Chief Executive
Arts Council England

It's vital that children have the opportunity to learn and enjoy arts and culture from an early age. It develops their creativity, inspires future careers and enriches their childhood.

Artsmark Award does brilliant work in schools and education to ensure young people access a broad and balanced curriculum that includes high-quality arts and culture.

Michael Ellis MP
Minister for Arts, Heritage and Tourism
Department of Culture, Media and Sport